Inspired by advancements in running shoe foam and F1 tires as well as our own research into rolling efficiency, impedance and damping, we realized that materials technology could allow for a significant improvement in bar tape. Using a laminate of SILCAthane, SILCAlon and 3M Visco-elastic adhesive instead of a single foam extrusion, the tape can be optimized across a range of desired features. The resulting tape has a softer, more comfortable feel, higher wet and dry grip, better vibration isolation, and 3-5x the durability of existing tape materials. Since the actual wrap of the tape can be as important as the tape itself, we've also developed a full adhesive backed "butterfly" segment to better cover the back of the lever clamp area without adding bulk, a high grip finishing tape and expanding aluminum/composite end plugs to ensure every detail is perfect.